About Oxford Circus Oxford Circus is right in the middle of the one of the world's most famous shopping boulevards, Oxford Street. Oxford Street is so named because it follows the path of an old Roman road to the city of Oxford. Highstreet named brands are dotted throughout like Top Shop europes largest retail shopping centre, Niketown, Gap/ Baby Gap, HMV, John Lewis, Virgin Megastore and the home of the famous "Miss Selfridge".